How will your food business stand out?
The way we talk about food now is completely different than the way we talked about 5-10 years ago. So many more people care about food than ever before. People ask more questions of food than they have in the past, we have more access to our food and its information.
People must must must get value for their money and their time. Coming out of a recession, money is tight and eating out comes in a lesser frequency. Think about how you are helping others with your blog to make the best decisions with this valuable time.
Food is different now, we have so may opportunities to try so many types of food. Food is shifting away from routine to entertainment. Is your brand entertaining, is it something that people get excited about and are passionate about. Food is entertaining!
The bad news from all of this excitement about food is that telling that story requires MORE effort on your part. There are soooo many voices competing for attention. Information must be current to fans.
Information must be interesting to fans. You want to be interesting. You are competing against so many funny and interesting things on the internet. (He is trying to talk while he is showing a youtube video of a cat peaking in and out of a bag.)
It has to be personal. You do not buy groceries from Publix or get your hair cut at Regis, you buy your groceries from Joe and you get you hair cut by Stacey. You have to connect on a very personal level and show people that you care about them not just about their business.
It has to be inviting to fans. Are you talking down to your customers? Are you speaking on a level and with a tone that shows them that you want to share something with them and are excited about sharing information? Ease the tension of exploring food and restaurants. Turn people into fans and fans into customers
Tips and Techniques to Share Your Story
Your colleagues help tell the story.
You can build an audience that asks questions and wants information
Tools at your fingertips: We have all of the tools that major companies use to communicate, now it is just what we do with those tools.
January 22nd, 2011 at 4:17 pm
Wow! Great job, Stephen! I appreciate you coming and taking such thorough notes. Let me know if you have any questions.
January 22nd, 2011 at 10:26 pm
[...] Stephen at Vulcan’s Table live-blogged my session (a first!). My thanks to [...]
January 31st, 2011 at 6:21 pm
[...] Vulcan’s Table: “Think about how you are helping others with your blog to make the best decisions with this valuable time.” [...]